출처 : How Reciprocity, Scarcity, Authority, Consistency, Liking, & Consensus can make you a better persuader! 







요약


1. Reciprocity 상호성,호혜

obligatioin to GIVE when you RECEIVE

be the FIRST TO GIVE PERSONALIZED and UNEXPECTED


2. Scarcity 희귀성

people want MORE of those things there are LESS of

the BENEFITS + what's UNIQUE + what they stand to LOSE


3. Authority 권위

people will follow CREDIBLE KNOWLEDGEABLE EXPERTS


4. Consistency 일관성

looking for , and asking for COMMITMENTS THAT CAN BE MADE

VOLUNTART ACTIVE + PUBLIC COMMITMENTS


5. Liking 호감

3important factors

1. people who are SIMILAR to us

2. people who pay us COMPLIMENTS

3. people who COOPERATE with us


6. Consensus 사회적증거

people will look to the ACTIONS of OTHERS to determine their OWN



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